CAUTION: Allow SEO Time to Work

You have a website, or thinking about starting one. Your Google Page Rank is at or near zero. So, you're spending a lot of time thinking about how you can build your brand and presence on the Internet.

To add insult to injury, you're also in a highly competitive business, with hundreds of other sites offering the same products and services you do. They're firmly entrenched in top Google rankings and have very elaborate websites.

Many in this situation expect great things in a small amount of time – but, for organic search, you must temper your expectations when dealing with a Search Engine Optimization (SEO) firm.

There are plenty of SEO firms out there that will take your money and promise results on your terms – for example, a company's exact words may be: "...have the budget to do that [compete with the big boys] for the first few months to see if it works out." Undoubtedly, some SEO firm will woo this company, take their money and three months down the road, the company is upset and out of money with not much to show for it.

So when does SEO start to show results?

Well, there is no clear answer here. It all depends. If your company has a huge brand on a site with very few flaws, then some simple changes may send rankings through the roof. However, most sites do not fall into this category so several factors must be considered – and then, it's only an estimate.

SEO companies are like public relations firms – they do not own the search engines or control rankings. They only can do things to help your presence.

High rankings can come quicker if you are offering the next great widget, or something similar. Also, websites that use local keywords or offer some niche product or service can see rankings build quicker. Be aware though that graphics heavy websites built in frames with virtually no text content will not show up at all in a search engine result page.

For new sites in a highly competitive area of SEO, it can take as long as 2 years to see results. Many of your competitors have been at this awhile – you will need to commit to the same to see benefits from search engine optimization.

In the end, be patient…allow SEO time to work. It can payoff if you're committed to it.

About SEO Advantage®

Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.

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