Pay-per-click, or PPC advertising, is an online advertising medium that has grown tremendously in the last decade – with Google AdWords accounting for roughly half of all PPC advertising on the Internet.
PPC is a by far the quickest way to bring qualified traffic to your site. Building organic rankings through search engine optimization can take time to show results – thus, PPC is an effective way to draw those closest to a buying decision to your website from the onset of its launch.
Create your Google PPC ad in a variety of formats
Your Google PPC ads can be developed in a wide-variety of formats, everything from simple text ads to more complex video, image and mobile ads. The format of your PPC ad depends a lot on your product and target audience – even if you’re a small business serving only a local market, PPC ads are available that display on Google Maps.
Text ads though are the simplest to setup and the most common – copy in these ads have to be carefully crafted however. Learn some quick tips on writing great ads with 5 Basics for Copywriting PPC Ads in the SEO Advantage® Knowledge Center.
Exposure of Google PPC ads exceeds 80% of Internet users in the United States
After creating your new Google PPC ad, there are many places it may be seen on the Internet – the most well known being on Google search engine results pages or SERPs.
When someone is looking for something online, they enter keywords into Google most likely. If these keywords match or are related to your products or services, your ad will be displayed either above or to the right of the natural search engine results. Just how prominently it’s displayed depends a lot on how much you bid per click – because as the name implies, you pay Google each time someone clicks on your ad.
PPC clicks from SERPs and subsequent website traffic is typically of the highest sales-conversion quality.
Google PPC ads also can be found on other Google properties and partners, referred to as its “search network”. Your PPC ad can also appear on many popular web utilities like Gmail, Froogle, Google Maps (ideal for local businesses) and major websites in partnership with Google like AOL, Ask.com, Earthlink and more.
Other places you may find Google PPC ads are on the vast number of websites that display AdSense ads – Google pays the website’s owner for each click. This “content network” as it is referred to covers many different websites across the Internet. While this brings exposure to much of the online world, it’s recommended you bid lower for these ads since site traffic from them isn’t as good as PPC ad traffic from SERPs.
While Google makes it relatively easy for you to develop your own PPC ads, search engine optimization firm SEO Advantage® offers complete PPC Management Services – everything from keyword research to copywriting to bid management to tracking and reporting. Or, they can simply get you setup so you can easily handle the rest.
Contact us and get started today -and check back with the SEO Advantage® Knowledge Center again soon for comparisons of the different PPC ad packages Google offers and what criteria they use to determine your ad’s position.
About SEO Advantage®
Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.
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