Working With An SEO Company
The Client's Job

When you hire a search engine optimization company to work on your web site, it requires a commitment on your part to provide them with what they need from you. It's a good idea to plan for time in your schedule throughout the process for approvals and discussions.

In the beginning, your search engine optimization company will need information such as the following:

• target audience information
• keyword phrase ideas
• recent statistics and reports
• info regarding the overall goals of the campaign
• an overview of any SEO work that may have previously been done to the site

Client involvement is key during keyword research. You'll always know more about your business than your search engine optimization firm does. So your help is needed in removing irrelevant keywords from the list of potential phrases to be optimized. You'll also be asked to help order the keywords in terms of importance to your business.

Copywriting and editing also needs to be approved by the client. And, depending on how much server access can be provided to your SEO firm, you may need to have your Webmaster create the HTML files or templates and upload them.

Generally, the first few months of your search engine optimization implementation will require the most communication and time commitment on your part. Approvals should come easier as both the client and SEO firm adjust to each other's preferred working styles.

Understanding your role as the client is an important aspect of a successful search engine optimization campaign. Be sure to keep communication open with your SEO firm. Ask as many questions as you want. Provide feedback and required materials on time. You know how important a strong search engine presence is - your SEO firm is there to make it happen for you.